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In
a remarkable turn of events,
arguably one of the strangest in the history of cosmetics,
women across the country are putting a stretch-mark reducing emulsion
called StriVectin-SD™ on their face to get rid of fine lines, wrinkles
and crow’s feet. And, if consumer sales are any indication of a
product’s effectiveness, StriVectin-SD is nothing short of a miracle.
Women (as well as a growing number of “Boomer” men) are buying so much
StriVectin-SD that finding a tube at your local cosmetic counter has
become just about impossible. Has everyone gone mad? Well… not really.
 Scientific
Breakthrough or Dumb Luck?
Although StriVectin-SD was already backed by clinical trials documenting
its ability to visibly reduce the depth, length, discoloration and
roughness of existing stretch marks, the success of StriVectin-SD as an
anti-wrinkle cream was “dumb luck,” says Gina Gay, spokesperson for
Klein-Becker™, StriVectin-SD’s exclusive distributor.
“When we first handed out samples of the StriVectin formula to employees
and customers as part of our market research, the sample tubes were
simply marked ‘topical cream’ with the lot number underneath,” Ms. Gay
explains. “As the samples were passed to friends and family, the message
became a little muddled and some people used this ‘topical cream’ as a
facial moisturizer. As we began to receive feedback from users, like ‘I
look 10 years younger’ and ‘my crows’ feet are gone,’ we knew we had
something more than America’s most effective stretch-mark reducer. The
point was driven home as store owners began reporting that almost as
many people were purchasing StriVectin as an anti-wrinkle cream as were
buying it to reduce stretch marks.”
Dr. Daniel B. Mowrey, Klein-Becker’s Director of Scientific Affairs,
says, “Clearly, people were seeing results, but we didn’t have a
scientific explanation as to why this wrinkle-reduction was occurring.
However, based on the incredibly positive reports, I started using it
myself –– applying StriVectin to my face after shaving.” Dr. Mowrey
adds, “On a personal note, my wife tells me I haven’t looked this good
in years.”
Dumb Luck Strikes Again!
Then, on Tuesday, July 2, 2002, at a meeting of the 20th World Congress
of Dermatology in Paris, France, a series of studies detailing the
superior wrinkle-reducing properties of a patented oglio-peptide (called
Pal-KTTKS) versus retinol, vitamin C, and placebo, on “photo-aged skin”
was presented.1,2 “As luck would have it,” Dr. Mowrey
states, “the wrinkle-reducing oglio-peptide tested in the breakthrough
clinical trials turned out to be a key active ingredient in the
StriVectin cream.”
In the trials, subjects applied the patented peptide solution to the
crows’ feet area on one side of the face, and a cream containing either
retinol, vitamin C, or a placebo to the other side.Subjects in the Pal-KTTKS/retinol
study applied the cream once a day for 2 months and then twice a day for
the next 2 months. Using special image analysis, the study’s authors
reported “significant improvement” in wrinkle depth, length, wrinkle
volume, and skin roughness for those women using the peptide solution.
Better yet, at the 2-month halfway point, the peptide solution thickened
skin nearly 1.5 times faster than retinol, and without the inflammation
retinol often causes in sensitive skin. As was expected, the results of
the remaining studies confirmed that the Pal-KTTKS solution’s
effectiveness at reducing fine lines and wrinkles far exceeded both
vitamin C and placebo.
A smoother, younger complexion, less irritation, fewer wrinkles, and
faster results –– all without expensive (and painful) peels, implants or
injections.
Better than Retinol
and Vitamin C, But Is StriVectin-SD™ Better than Botox?
Dr. Nathalie Chevreau, Director of Women’s Health at Salt Lake City
based Basic Research®, explains, “Many researchers believe less invasive
cosmetic alternatives are more effective than Botox. That’s because
‘cosmeceutical’ creams and gels offer gradual, continual results, while
the effects of Botox and facial peels begin to wear off the very next
day… you’ll never look better than you do immediately after treatment.”
“On the other hand,” Dr. Chevreau continues, “the cumulative effects of
using a product like StriVectin become more noticeable every day, and
ultimately last longer than Botox.” While StriVectin-SD has not been
shown to eliminate the deep furrows targeted by Botox injections, the
active ingredient in StriVectin-SD has been shown to significantly
reduce that category of fine lines and wrinkles that can add 10-15 years
to your appearance (the type of fine lines and wrinkles Botox treatment
leaves behind)… giving you a youthful, healthy, glowing complexion
faster than retinol, far superior to vitamin C, and without irritation,
painful injections, or surgery.
So, if you see someone applying an anti-stretch mark cream to their
face, don’t think they’ve gone off the deep end… they may be smarter
than you think.
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